We aim to optimise

Player, Club & sponsor Income

We aim to optimise player, club and sponsor income through creating effective partnerships between exclusive brands and elite footballers and clubs. Luca Rose has direct contact with executives and owners of clubs in the Premier League, La Liga and the Middle East.

The agency was set up by John Wallace, a well-regarded sports lawyer and intermediary who has worked in the football industry for over ten years.


We identify and procure

sponsorship opportunities on behalf of global brands.

Luca Rose identify and procure sponsorship opportunities on behalf of global brands and football clubs throughout Europe with a focus on achieving value for club, sponsor and rights holders. We originate, broker and close global partnership and sponsorship deals.

Our team has brokered numerous high value kit manufacturer deals, recent examples include the England rugby league kit deal between Hummel and RFL and Hummel’s tie-up with Coventry City resulting in the biggest selling kit in the club’s history.

Player Transfer Brokerage

Luca Rose has acted as intermediaries on behalf of elite players and clubs for over a decade. You are under pressure to discover and attract the best talent in global football. You are equally responsible for the disposing of players that are no longer required, many of whom are on long and expensive playing contracts. Our extensive network of contacts enable us to market your players discreetly and effectively, using market comparison to obtain optimum transfer fees.

Our scouts and contacts enable us to assist clubs on the recruitment and disposal of players, with a particular specialism in international transfers. Our approach is consultative, seeking to add value by providing updates on player form and availability, and listening attentively to clubs on their recruitment needs. We do not believe in offering square pegs to fit round holes, you need players that suit your system, with the right characteristics and within budget. We see our role as an extension of your own.


Who We Are


Reception: +44 (0) 203 282 6681


Luca Rose

24 Greville Street

London, EC1N 8SS